I saw this video last week at the Business Marketing Association conference in Las Vegas. Marc Johnson, Kodak's Director of Industry Marketing Inkjet Printing Solutions, talked about how Kodak has had to change to get market share back.
We all know the phrase "That's a Kodak moment", or maybe you remember the Brownie Camera. But what do you do when digital replaces film? Kodak actually invented the first digital camera circa 1972 and sold it to Apple because they didn't think it would go anywhere... Wow!
No comments:
Post a Comment